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One by one, Beautycounter is leading a movement to a future where all beauty is clean beauty. Powered by people, the collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—the motto for creating clean beauty products that truly perform while holding to unparalleled standards of safety.
Why? It’s really this simple: beauty should be good for you.
These are a few of our favorite things: